Reserve your spot now!
“Bright Agrotech has been the single best resource for us from the start.”
– Matt Marsh, American Heartland Acres
Good job!! You are spot on when you decided to start your series with a focus on market and demand! I have been working within business development for most of my business life but in a completely different line of business and know that demand is key to have under control. Thanks for your effort to put this together!-Previous Workshop Participant
I took the feasibility workshop as a sense check against the feasibility analysis I had already done for a start-up farm. Not only was it valuable in confirming my work, but it also showed that I had either missed a couple of things, or that my assumptions were flawed for some calculations. I recommend the course to anyone thinking about starting from scratch, or already ‘in the game’ and wondering how to improve their profitability/efficiencies.-Previous Workshop Participant
Through a series of actionable workshop sessions, our team of farm planning advisors will guide you through a professional feasibility analysis. Strengthen your presentation to your spouse, lender, investors, or stakeholders.
We share crop yield and marketing insights from our test facility, and support the financials with examples from our network of farmers.
What should you expect?
Our approach covers system design and pricing, crop selection and pricing, and financial performance. We spend two full sessions addressing market demand and product mix….
The sessions are split into the following three phases…
Phase 1: The Marketing Mix
LEARN what to grow, how to package it, what your distribution strategy might look like, and how to approach your pricing strategy. These are important decisions that will impact two key areas of your business: your marketing message and your profit margin.
- Which markets are appropriate for me? We start with easier markets for first time farmers, and we introduce the more difficult markets and the hurdles you need to overcome to access them.
- Conservative pricing guidelines. Start with conservative pricing and the only direction to go is up!
- Use a Buyer’s Intention Survey to estimate crop selection and demand.
- Branding…the power of local.
- How to choose a product line: How understanding your product line will result in increased profitability
Phase 2: Production Estimates
FIND OUT how to reach your target production numbers. We will give you the tools to understand your system design and layout, with pricing numbers you can use for your budget. The production calculator will help you estimate how much you can grow, and help you plan different zones for your crop selection.
- How do I plan my system design and layout? We provide sizing and dimensions to help you accurately lay out a farm with your chosen specifications. SketchUp components are provided for professional design drawings.
- How much can I grow? Understanding crop-specific production estimates for the ZipFarm vertical plane production system.
- Use the Production Estimates Calculator to project revenue based on individual lines of business.
Phase 3: Profitability / Financials
SEE HOW to put all your numbers together in a professional presentation. The Financial Planning Worksheet is a fully featured pro forma projection covering Capital Expenses, Operating Expenses, Revenue, and Profitability. These sessions are the most technical part of the workshop, and we take the time to walk through each portion of the financials.
- Capital Expenses for indoor or greenhouse installations.
- Facility upgrades for indoor farmers.
- Labor costs based on thousands of hours operating a ZipGrow farm.
- Costs of Goods Sold including nutrients, seeds, plugs, packaging, and utilities.
- Energy costs for supplemental LED lighting.
- Bringing it all together in your Pro Forma balance sheet, income statement, and statement of cash flows.
- PLUS guidance on how to adjust your assumptions to identify growth opportunities.
A detailed financial planning worksheet and guidance on how to reach profitability.
After completing your financial planning, speak with a farm advisor to answer common questions and challenges.
FREQUENTLY ASKED QUESTIONS
Can I register for the workshop anytime?
Yes, you can register at any time for the workshop.
How much does a modern, vertical farm cost?
Growing equipment is only a part of the cost. The workshop goes into depth on the costs for the farming equipment, the lights, the infrastructure, property upgrades, and other related costs.
Is this workshop done as a group? If so, how much 1-1 interaction is there?
No, the workshop sessions are self paced, so you can work on your own time. Just login and you can complete your farm planning any time, day or night.
What if I live outside of the U.S.? Can I still attend the workshop?
You may have some problems registering, but you can still attend. If you would like to register for the workshop, and you live outside of the U.S., please call our office and we can help you sign up.
Please also keep in mind that the workshop calculations will be using USD/lbs, not the metric system. This may require some extra work on your part to convert these numbers.
Are the sessions set at a specific time of day?
The sessions are pre-recorded so that you can watch them whenever it is convenient for you.
What if I want to do a feasibility analysis with other crops?
You might be disappointed. While the workshop can be used to focus on other crop mixes, for example tomatoes or peppers, we don’t have as much data for crop pricing, production numbers, and other important information that you will need.
I have some experience growing already. Will this workshop cover advanced information?
If you have more than a year of experience growing food for market, the workshop will probably be a lot of review for you.
However, if you already have an existing farm, and are wondering about bringing on leafy greens and herbs in a year-round production, then this workshop will give you the insights to know whether it is a good investment or not.
What will the format of the workshop be?
Two of our farm consultants will present the topic in a live recorded video. We spend from 20-30 minutes on each topic, and provide a PDF worksheet with additional resources for each workshop session.
Is this workshop for me?
This workshop is perfect for you if you are looking to start a commercial farming business growing greens and/or herbs with ZipGrow technology. If you’ve been dreaming about it for awhile, this workshop will give you the confidence you need to take the next step towards yoru farming career.
Is this a sales pitch?
Yes. We focus on the costs and revenues using real ZipFarms as an example. However, as long as you know the production values for your particular system, you can easily complete a feasibility study using other growing methods besides the ZipFarm.
What crops do you cover?
We focus our profitability analysis on leafy greens and herbs. These are the most likely candidates for indoor growing, since the harvest cycle is usually 6 weeks or less and can be grown economically under artificial lighting. We also understand the market for greens and herbs much better than other markets.
How much time does it take?
Each workshop session ranges from 20-40 minutes (video). The PDF worksheet is included and provides a number of valuable resources. You should plan on spending 2+ hours a week for 7 weeks to complete the workshop.
Detailed financial performance
When you are in the early stage of a business, every penny counts. Get the data you need to make an informed decision.
The Workshop: What is it?
WHAT IT IS
This Workshop is a feasibility study for you. When we are done, you will have:
- Revenue projections
- Fixed and variable costs
- A strong market study
- A crop pricing strategy.
- A capital expense budget.
- Lighting and energy costs
- Detailed pro forma projections covering cash flow, net income and balance statements
A strong feasibility analysis will give you the confidence to pursue a fully developed business plan. A weak feasibility analysis will give you an advanced warning that it is not worth pursuing further, or that you may need to rethink your approach to the market.
WHAT IT IS NOT
- It is not a tutorial on hydroponics.
- It is not a tutorial on the science or techniques of indoor horticulture.
- It is not a tutorial in finance or entrepreneurship (although we do provide resources for both of these topics).
- It is not an operations plan for an indoor farm, with daily schedules and management training.
WHAT’S MY INVESTMENT?
MEET THE EXPERTS
With years of empowering farmers around the world to plan, build, and operate successful farms, our empowerment experts have the experience necessary to help turn your ideas into reality.
Strategic Content Marketer
Jason was born and raised in Laramie, Wyoming, and he holds an MBA from the University of Missouri Kansas City. He spent four years working with the Urban Farming Guys, in northeast Kansas City, and he believes that entrepreneurship is a powerful tool for building resilient economies. He is excited to share his passion and toolset throughout the workshop.
Director of Customer Empowerment
Elesif is from Jackson, WY and received her degree in Marketing and her MBA from the University of Wyoming. Elesif has walked countless farmers through the process of starting their own vertical farms, and ensuring they reach their full potential. Her knowledge and experience will play a big role in the workshop.
Chief Executive Officer
Nate received his Ph.D. in Agronomy and Crop Science from the University of Wyoming where he developed the ZipGrow Tower and Live Sales model. As one of the top experts in the field of both indoor and outdoor vertical hydroponics, Dr. Storey brings over a decade of invaluable expertise to the Feasibility Workshop.
Why Bright Agrotech?
“Good job!! You are spot on when you decided to start your series of webinars with a focus on market and demand! I have been working within business development for most of my business life but in a completely different line of business and know that demand is key to have under control. Now when I have decided to go into aquaponics I found Bright Agrotech on the web and I am eagerly waiting for your coming seminars. Thanks for your effort to put this together!”
-Previous Workshop Participant
Why Bright Agrotech?
“Good job!! You are spot on when you decided to start your series with a focus on market and demand! I have been working within business development for most of my business life but in a completely different line of business and know that demand is key to have under control. Thanks for your effort to put this together!”
-previous workshop participant
Why Bright Agrotech?
“I took the feasibility workshop as a sense check against the feasibility analysis I had already done for a start-up farm. Not only was it valuable in confirming my work, but it also showed that I had either missed a couple of things, or that my assumptions were flawed for some calculations. I recommend the course to anyone thinking about starting from scratch, or already ‘in the game’ and wondering how to improve their profitability/efficiencies.”
Why Bright Agrotech?
“Working with Bright Agrotech has really helped in narrowing down the costs of operating a farm which has been particularly useful in showing the numbers to possible investors. There are many costs in business planning that are forgotten about and you really need someone who has had the experience and the data to know what the production levels and on going costs are going to be.”
Why Bright Agrotech?
“They have also been a huge help in understanding what makes a farm successful. They are able to give a lot of practical advice concerning market research, system design and providing the highest value to your customers while trying to achieve the highest profitability. Anyone who is considering starting a farm in their community would really benefit from using the information they provide.”