Session 2: 

The Marketing Mix

Timestamps

0:10 – Why you should narrow your crop mix to focus on 1 – 5 crops

1:50 – The Four Ps of the Marketing Mix; Product, Place, Price, Promotion

2:30 – Product and packaging

6:30 – Promotions – how your sales channel affects your marketing and sales

9:12 – Pricing guidelines

11:53 – Low volume customers v high volume customers; how your product placement affects your farm planning

14:08 – Easy markets v hard markets; identifying the barriers to market entry

19:35 – Action items

Tour the ZipFarm

Action items: 

1. Prepare your production and revenue estimates

2. Take the Four Markets Course on Upstart University (optional)